About us

VALIX helps challenger, mid‑market, and enterprise brands turn customer data into profit. Powered by AI‑driven personalisation and years of proven success with global names like Elizabeth Arden and CanesMeno, we transform lifecycle marketing into a scalable, revenue‑driving engine.

Data‑led. Performance‑obsessed. Designed for brands that refuse to blend in.

Built on more than 15 years of credibility in email, CRM, and customer intelligence,

VALIX was founded by industry leader Phill Manson, whose experience includes creating and scaling some of Europe’s most successful email and data‑driven agencies (Including PAASE, Klaviyo's first EMEA based Elite Master Partner (at the time one of 20 global agencies)).

Over the last decade, Phill and his team have supported global icons and fast‑scaling disruptors, a wide range of D2C and PE‑backed brands - helping them transform customer engagement into long‑term, sustainable revenue.

We specialise in turning zero‑party data into highly personalised experiences across the entire customer journey. Our team blends enterprise‑level intelligence with challenger‑brand agility, ensuring every interaction is rooted in insight, engineered for efficiency, and designed to deepen loyalty.

From unifying complex tech stacks into a Single Customer View, to building sophisticated Klaviyo automation ecosystems, to deploying AI‑powered content that adapts in real time - VALIX equips brands with the tools, strategy, and intelligence needed to outperform competitors in increasingly crowded markets.

Whether you’re scaling fast or reinventing your approach to retention, our mission remains the same:
to help you build smarter, more profitable customer relationships that compound in value over time.