Unlock profitable growth with Klaviyo & CRM experts Who Go Beyond Email

VALIX is your AI‑driven customer growth partner - helping ambitious D2C brands increase retention, boost customer lifetime value, and build profitable customer journeys using your zero‑party data.
We’re not “just an email agency.” We combine advanced data modelling, Klaviyo mastery, and personalised automation to drive meaningful, measurable revenue growth.

Why brands choose VALIX for Klaviyo & CRM support

Data-Driven, Not Volume Driven

We replace broad, spray‑and‑pray email tactics with precise, profitable lifecycle marketing.

Proven Results Across High-Growth Brands

From PE‑backed scale‑ups to global D2C leaders, we help brands turn customer insights into repeatable, predictable revenue.

Built on the ABLE‑RFM+ Growth Framework

Our proprietary model transforms zero‑party data into personalised experiences that scale profitably across email, SMS, and CRM.

AI‑Enhanced Creative & Content at Scale

Our AI‑powered content engine integrates directly into Klaviyo to deliver 1:1 personalised emails at volume - reducing manual workload by up to 70%.

Klaviyo isn't only about email marketing - instead, think about it as an advanced data layer behind a dynamic, automated customer experience

Klaviyo & CRM services built for growth

Klaviyo Strategy & Lifecycle Architecture

We map your entire customer journey across Acquisition → Nurture → Convert → Grow → Retain → Advocate to maximise LTV at every stage.

Includes:

  • Full Klaviyo audit & optimisation

  • Strategic lifecycle mapping

  • Predictive segmentation

  • Deliverability improvement

  • Multi‑channel journey orchestration

CRM activation and automation build out

Turn customer data into highly personalised, revenue‑generating journeys.

Core flows we design & optimise:

  • Welcome & nurture series

  • Browse / add‑to‑cart / checkout abandonment

  • Post‑purchase & replenishment

  • Subscription flows

  • Winback & reactivation

  • Loyalty & referral triggers

AI‑Driven Personalisation for Klaviyo

Boost engagement and revenue with real‑time personalised content.

Based on our work with brands like Curlsmith, AI‑powered dynamic content produced a 29% uplift in revenue per email across key flows

AI capabilities include:

  • Personalised copy generation

  • Dynamic product recommendations

  • Behaviour‑based content blocks

  • Predictive LTV and churn signals

ABLE‑RFM+ Customer Modelling & Segmentation

Our advanced segmentation blends behaviour, transactional data, engagement signals, and intent to deliver precision messaging.

RFM + Engagement scoring identifies:

  • High‑intent browsers

  • Repeat loyalists

  • At‑risk customers

  • VIP spenders

  • Dormant subscribers

This is how brands achieve higher margin, lower discounting, and smarter personalisation at scale.

Our Strategic Framework: ABLE‑RFM+

Our proprietary growth engine aligns acquisition, loyalty, engagement, personalisation, and data strategy.

Acquisition

Brand Loyalty

Engagement

RFM

+

Identify and attract high-value customers through profitable, first party and zero party data data capture

Build structured loyalty pathways that increase repeat purchase behaviours

Create unified experiences across email, SMS, Whatsapp, onsite and paid channels

Predictive modelling to segment by value, intent and churn risk

1:1 personalisation and insight-led decisioning that amplifies performance

Why work with VALIX?

Over 16 years in email, CRM & customer data strategy

Phill Manson, VALIX Managing Director founded and led Europe’s first Klaviyo Elite Master Partner agency

We;'ve led CRM transformations across enterprise and high‑growth D2C brands globally

Human + AI blended model for maximum efficiency

Transparent, strategic, commercially focused approach

Ready to transform your Klaviyo & Customer Growth Strategy?

Let's unlock your most profitable customers and build journeys that turn them into loyal repeat customers

Ready to sign up to Klaviyo?