AI Personalisation Case Study: How Curlsmith Achieved a 29% Revenue Lift with VALIX AI

Challenge

Curlsmith faced challenges common in the e-commerce space:

• High cart abandonment rates.

• Low engagement with generic automated emails.

• Missed opportunities for personalised cross-selling.

Approach

Their existing email marketing strategy, while functional, lacked the dynamic personalisation required to engage a diverse audience effectively. Curlsmith needed a solution that could:

1. Leverage customer data provided by an Octane.AI quiz more effectively.

2. Generate highly tailored content for every email.

3. Improve engagement and conversion rates across automated workflows.

Solutions implemented

VALIX AI seamlessly integrates with Klaviyo, enhancing its capabilities by leveraging AI to:

• Personalise Content: Generate dynamic, bespoke email content tailored to individual customer behaviours, preferences, and purchase history.

• Continuously Learn: Use real-time data to refine and improve content performance.

Key automated email flows targeted during the trial included:

1. Browser Abandonment: Encouraging customers to revisit products they’d shown interest in.

2. Add to Cart: Nudging customers to complete their purchase with persuasive, personalised messaging (included full basket contents)

3. Basket Abandonment: Offering tailored incentives to recover abandoned carts.

4. Quiz Results: Providing customized content based on Curlsmith’s haircare quiz.

5. Relo cross-sell programmes: Recommending complementary products to past purchasers.

Results

• 29% average uplift in revenue per email sent

• Higher engagement rates

• Improved customer retention

• Increased operational effieciency

Tech & Tools used

• Klaviyo

• Revamp

Client testimonial

VALIX AI revolutionised our email marketing strategy. The level of personalization and engagement we achieved in just three months exceeded our expectations. The results speak for themselves: higher revenue, happier customers, and a streamlined workflow. We’re excited to continue leveraging VALIX AI to grow our business

Lottie Woodward, Retention Marketing Manager

Ready to elevate your customers experience?

Discover the difference that expert precision makes. A VALIX CRM Audit offers a meticulous, end‑to‑end evaluation of your entire customer journey - from first interaction to long‑term retention.
Our team analyses every layer of your CRM ecosystem, revealing strategic opportunities that enhance performance, maximise ROI, and elevate your brand’s customer experience to a premium standard.