What is Klaviyo WhatsApp marketing and how can we help you use it?

WhatsApp is the #1 global messaging app and it is now available in the Klaviyo platform, allowing you to use all your data to personalise two-way interactive conversations that engage your customers and help you grow your brand globally.
VALIX helps you unlock the full potential of WhatsApp inside your Klaviyo ecosystem - delivering personalised messaging, automated flows, and measurable growth across all stages of the customer lifecycle.

What can you do with WhatsApp marketing

  • Drive growth faster with two way messaging

  • Go omnichannel with email, SMS and more

  • Personalise and optimise with real-time data

  • Bring marketing and service together

Turn WhatsApp into your highest converting channel

With VALIX, WhatsApp becomes more than another inbox - it becomes a revenue engine.

We combine Klaviyo’s native WhatsApp features with data-driven strategy and automation expertise to:

  • Increase conversions with interactive messaging

  • Boost sign-ups with integrated forms & keywords

  • Deliver personalised recommendations in real time

  • Improve retention through conversational service

WhatsApp is now a core channel for revenue, not just support and brands adopting early see stronger engagement and faster growth.

Klaviyo isn't only about email marketing - instead, think about it as an advanced data layer behind a dynamic, automated customer experience

Why add WhatsApp to your marketing mix?

Real-time, high-intent communication

Global reach, instant delivery

Two-way engagement that converts

Rich, branded messaging

WhatsApp achieves some of the highest open and response rates of any messaging channel, with messages typically read within minutes.

Available in over 180 countries and 60 languages, making it essential for brands selling internationally or engaging multilingual audiences. Notifications land instantly, driving faster actions and responses

Customers can reply, ask questions, and interact, helping you build deeper relationships and improve customer lifetime value

Share images, buttons, product previews, and soon: carousels and video — creating a richer experience than SMS alone

Seamless Omnichannel integration

VALIX ensures WhatsApp becomes a natural extension of your existing flows and campaigns.

With Klaviyo’s unified data platform, WhatsApp works alongside email, SMS, and push to deliver consistent, conversion‑ready experiences across every touchpoint.

Use real-time behavioural triggers to automate highly personalised journeys, or orchestrate multi‑channel campaigns from a single platform

Smarter conversations with AI

Klaviyo’s AI tools (K:AI) enable personalised, round‑the‑clock messaging that enhances both marketing and support.

With VALIX, you can deploy:

  • AI-powered customer assistance that handles enquiries and recommends products

  • Predictive sending and channel affinity to automatically select each customer’s preferred channel

  • AI-generated content aligned to your brand voice

COMING SOON features like product carousels and advanced conversation automation further elevate the channel.

How VALIX sets you up for success

Connect your WhatsApp business account

Build Opt-in lists & segments

Create approved WhatsApp templates

Automate high-impact flows

We handle Meta verification, phone number setup, and platform configuration.

Consent-first strategies targeting high‑intent segments like VIPs, cart abandoners, and loyalty members.

Welcome messages, abandoned cart reminders, confirmations - designed, submitted, and approved.

Including abandoned cart, back‑in‑stock, post‑purchase, and more.

Testing

Launch

Ensuring deliverability, compliance, and optimal flow performance before rollout.

Go go go!

Ready to launch WhatsApp?

Let’s build conversational customer journeys that scale, convert, and delight - all powered by the world’s #1 messaging app and the industry’s leading data-driven CRM platform.

Our Strategic Framework: ABLE‑RFM+

Our proprietary growth engine aligns acquisition, loyalty, engagement, personalisation, and data strategy.

Acquisition

Brand Loyalty

Engagement

RFM

+

Identify and attract high-value customers through profitable, first party and zero party data data capture

Build structured loyalty pathways that increase repeat purchase behaviours

Create unified experiences across email, SMS, Whatsapp, onsite and paid channels

Predictive modelling to segment by value, intent and churn risk

1:1 personalisation and insight-led decisioning that amplifies performance

Why work with VALIX?

Over 16 years in email, CRM & customer data strategy

Phill Manson, VALIX Managing Director founded and led Europe’s first Klaviyo Elite Master Partner agency

We;'ve led CRM transformations across enterprise and high‑growth D2C brands globally

Human + AI blended model for maximum efficiency

Transparent, strategic, commercially focused approach

Ready to transform your Klaviyo & Customer Growth Strategy?

Let's unlock your most profitable customers and build journeys that turn them into loyal repeat customers