CRO for email - are your email templates leaving revenue on the table?

Most email templates fail at the fundamentals

Sending volume isn't the problem. The problem is that the majority of email campaigns share the same avoidable conversion killers — and nobody's measuring them.

64%

of emails are opened on mobile first

Yet most templates are still built on a desktop-first mindset - with oversized images, small tap targets, and layouts that break on smaller screens, silently killing click-through rates.

3x

more clicks from personalised email CTAs

Generic "Click here" buttons and zero audience segmentation are the most common and most costly mistakes. Personalisation isn't just a first name -it's behaviour, segment, and timing.

89%

of email preview text goes underutilised

The preview text is the second most-read piece of copy in any inbox. Leaving it as "Can't see this email?" is a missed conversion opportunity on every single send you make.

From email to action plan in four steps.

Send us your email template or live campaign. The VALIX CRO audit engine does the rest — scoring, prioritising, and packaging your results into a professional report.

01

Submit your email

Submit your email or share it with us. No access to your ESP required

02

CRO Email process runs

The VALIX campaign effectiveness frameworks evaluates your email across 14 conversion criteria - from subject line to accesibility

03

Report generated

Your audit report is compiled - with a score out of 42, a performance band and a prioritised list of fixes ranked by impact and effort.

04

You take action

Work through your priority actions with your team. Every recommendation is specific, actionable and tied to a conversion impact.

14 criteria. Every conversion lever measured.

The VALIX Campaign Effectiveness Framework covers every dimension of email CRO — from inbox appearance to post-send optimisation. Each criterion is scored 1–3, for a maximum of 42 points.

A report your whole team can act on.

Not a spreadsheet. Not a generic checklist. A professionally formatted document, built for stakeholder presentation and immediate action.

Score breakdown across all 14 criteria

Colour-coded 1–3 scores for every criterion, with a total out of 42 and a performance band classification.

Priority actions, ranked by impact & effort

High-impact, low-effort fixes come first. Every recommendation is specific to your campaign — no generic advice.

What's working - so you can do more of it

The audit surfaces everything your campaign is doing well, not just the gaps. Reinforce strengths while fixing weaknesses.

Where does your email really sit?

Every campaign is benchmarked against three performance bands. Understanding your band is the starting point for a structured email CRO roadmap.

CRO for email audit

This is process is currently in Beta, to access this, please email sales@valix.digital requesting the CRO for email audit.

Please include the email you would like tested as an attachment (.msg / .eml).

Once our Beta has completed, we will be looking to make this self service via our website.

Everything you need to know

What do I need to submit for an audit?

Simply send us your email file (.msg or .eml) and/or a screenshot of the rendered campaign to sales@valix.digital. You don't need to share any ESP access or login credentials.

How long does the audit take?

The VALIX AI audit engine processes your campaign rapidly. Most audits are completed and the report delivered within one business day of submission.

Is this suitable for any email platform?

Yes. The VALIX Campaign Effectiveness Framework is platform-agnostic. Whether you're using Klaviyo, Mailchimp, HubSpot, Salesforce Marketing Cloud or any other ESP, the audit applies equally

Can agencies use this for their clients?

Not, yet but this something we are looking to add in the future

What's included in the report?

Your report includes: a total score out of 42, performance band classification, colour-coded breakdown across all 14 criteria, a prioritised action plan (ranked by impact and effort), a "what's working" section, and a scoring guide for future reference.

How is this different from a generic email checklist?

The VALIX audit analyses your actual email — not a generic template. Every score, recommendation, and priority action is generated from the real content, structure, and design of your specific campaign, not a one-size-fits-all list.